Steve Mckee is a branding expert. He is the Co-Founder of McKee Wallwork & Company and the author of two books: "When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It," and  "Power Branding: Leveraging the Success of the World's...

Steve McKee said, “Words have become a weapon in the spiritual war, and certainly in political terms. The words chosen by the political class are extremely intentional. We don’t even realize we are not listening." Steve is the Co-Founder of McKee Wallwork and Company. The...