23 Feb Steve McKee
Steve McKee said, “Words have become a weapon in the spiritual war, and certainly in political terms. The words chosen by the political class are extremely intentional. We don’t even realize we are not listening.” Steve is the Co-Founder of McKee Wallwork and Company. The intentional manipulation of language is the focus of our conversation in this episode of ABQ Connect.
Steve is the author of two books: When Growth Stalls; How it Happens, Why You’re Stuck & What to Do About It, and Power Branding: Leveraging the Success of the Worlds Best Brands.