Steve McKee

Steve Mckee is a branding expert. He is the Co-Founder of McKee Wallwork & Company and the author of two books: “When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It,” and  “Power Branding: Leveraging the Success of the World’s Best Brands.” In this episode, Steve educates us on the use of branding in politics and optics created. Steve said, “We have been dumbed down so much as a culture. We tend to go based on what we see, maybe what we hear, not what we learn. We don’t learn. People don’t pay enough attention.”  Get more information about Steve McKee at

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